Hitchcock is also remembered for his innovative cameos, stretching the entire length of his mammoth filmography.
Trying to squeeze his distinctive persona into the frame, without actually taking away from the film itself was always a challenge he seemed to greatly relish.

This was particularly, and obviously, hard in Lifeboat, a film about a few people battling for survival on a small boat. His eventual stroke of genius was to have his picture in a newspaper advertisement lying scattered among the boat's debris.

With classic wit-- this was a weight loss advert -- and, because his own weight fluctuated so heavily due to severe phases of dieting, Hitch was seen in both the 'Before' and the 'After' pictures.